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Tarot Tea Trio

Can Packaging

Packaging Design

  • Packaging
Three tarot-themed drink cans: The Lovers, The Magician, The High Priestess

Overview

Packaging for a trio of canned iced teas inspired by tarot. Each can is one card (The High Priestess, The Magician and The Lovers) with its own tea blend, its own collage and a small ritual for how to drink it.

The brief

Create packaging for a trio of canned teas inspired by tarot. The three designs had to work together as a visually coherent series.

Concept

Tarot cards are about introspection, and they guide decisions in the present moment. I wanted to explore intentional living, with a focus on mindfulness and being present.

The brand isn't just about tea, it's about a moment of intention. Each can carries a short note on how to enjoy it, like a small ritual to set the mood.

Research

The people most likely to buy these cans at the grocery store are millennial and Gen Z women who:

  • are interested in wellness and spirituality, including tarot and astrology
  • practise emotional self-care rituals like journaling and meditation
  • prefer natural, botanical, low-sugar drinks to sugary ones

Process

01 · Moodboard

The style comes from journaling and collage. Handwritten and script fonts, stacked images and torn-paper textures reflect the world of a personal journal, which fits the audience.

Moodboard of botanical collage, tarot cards and journal pages
Moodboard

02 · The cans

Each can is a collage built around a black and white figure from its card, surrounded by its ingredients, flowers and a celestial element. The card's name sits on a torn paper label. The side panel explains the card, and a handwritten note gives the ritual.

La Grande Prêtresse (The High Priestess): white tea with jasmine and bergamot, under the moon.

"Guardian of the unseen, she watches over intuition and inner truths. This infusion invites you to slow down and listen to what whispers inside you." Ritual: "Drink at dawn or under the moon. Don't ask a question. Let the answers come."
Flat label artwork for The High Priestess can
The High Priestess, flat label

Le Magicien (The Magician): green tea with matcha, lemongrass and ginger, under a green planet.

"The Magician turns ideas into reality. With breath and clarity, this infusion awakens the mind and activates willpower." Ritual: "Breathe in deeply three times. Drink slowly. Name what you want to bring to life."
Flat label artwork for The Magician can
The Magician, flat label

Les Amoureux (The Lovers): black tea with hibiscus and rose, under the sun.

"This infusion awakens the senses and fuels connection. Inspired by passion and the power of choice." Ritual: "Share with someone, or with yourself. Drink by candlelight. Make a wish."
Flat label artwork for The Lovers can
The Lovers, flat label

Deliverables

  • Three can label designs
  • Can mockups of the full trio

Final work

The three tarot tea cans together
The High Priestess can
The Magician can
The Lovers can