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MTL Meal Preps

Menu & Brand Collateral

Client project · MTL Meal Preps, Montréal

  • Editorial & Print
  • Client Work
MTL Meal Preps menu on a dark background with a diagonal beam of light

Overview

MTL Meal Preps is a Montréal meal-prep business. I designed its menu, business cards and social content around the tagline "Eat more, prep less".

Process

01 · Moodboard

A bold, energetic direction: gym and fitness imagery, fresh produce, meal-prep containers and cold-pressed juices, alongside dark chalkboard-style menus. The palette is golden yellow, orange, fresh green and black, with the flame-and-pan logo and the tagline in distressed type.

MTL Meal Preps moodboard
Moodboard

02 · Menu

The menu is built around "Create Your Meal", a system that walks customers through four steps:

  1. Pick your size. Small from $7 or Large from $11, with set amounts of protein, carbs and veggies.
  2. Pick your protein. Ground beef is included, with upgrades from grilled chicken to salmon, steak and shrimp.
  3. Pick your carb. Rice is included, with quinoa, couscous and potato options.
  4. Pick your veggie. All included: asparagus, broccoli, carrots, peppers and more.

An à la carte section covers ready-to-go plates, bowls, wraps and salads. The "100% fresh" badge and numbered steps make a long list of options quick to scan.

The original menu, and the redesign.

The original MTL Meal Preps menu: beige, with portion sizes, three columns of carbs, vegetables and proteins, and an à la carte list
Before
The redesigned MTL Meal Preps menu: dark, with orange accents, four numbered steps to build a meal, and an à la carte section
After

03 · Business cards and social

The business cards and Instagram post carry the same colours, type and tagline.

Business cards, front
Business cards
Business cards, back
Business cards
MTL Meal Preps Instagram post
Instagram post

Deliverables

  • Moodboard
  • Build-your-meal menu, print and digital
  • Business cards
  • Instagram post