La Classe

A redesign of the menu for La Classe, the restaurant at Collège LaSalle, built to the restaurant's own specifications. I audited the existing menu, then delivered two proposals: one that follows the brief to the letter and one that bends it.

A one-page menu built to the specifications of the restaurant's contact:

• Simple and easy to edit, because it changes regularly
• Uses the client's typeface, Flama
• Includes two logos: LaSalle and the Hospitality and Tourism program
• White background, no bleed
• One page, one-sided, letter size, not folded
• Neutral colours, no food photos
• Nothing at the very top, because of the metal bars of the menu holder
• Bilingual, French and English

Problems with the existing menu

• The Hospitality logo is missing.
• The college logo is low quality and poorly integrated.
• The date is badly placed, and its red draws too much attention.
• The text spacing is uneven.
• Poor organisation and no clear structure make it hard to read.

Solutions

• Add the restaurant's name.
• Go for a clean direction without too much detail.
• Use the high-quality logos from the college.
• Move elements like the date for consistency and readability.
• Use a harmonious palette.
• Include both logos.

01 · Proposal 1: following the brief

A minimalist design so the information reads clearly, no food photos, a white background with no bleed, and a look that reflects the restaurant's fine dining. It uses Flama and the green from the Hospitality logo.

I sketched a single centred column, then refined it into the final menu: the La Classe logo at the top, two columns with bilingual section headings, the table d'hôte price, and the tax and "subject to change" notes in both languages.

02 · Proposal 2: bending the brief

For the second proposal I stepped outside the original requests: a pattern built from the Hospitality logo to fill the white space, a bleed with a subtle background colour, and a different typeface, Gelica.

I sketched a grid of four boxed sections, then designed the final version on a warm cream background with the title set between two bilingual labels and four framed sections.

• Audit of the existing menu
• Proposal 1, following the specifications
• Proposal 2, an alternative menu