Animal Shelter

Adoption Ad

School project

Overview

An advertisement for an animal shelter, made for a brief where the design had to play on contrast.

I chose an animal shelter because it brings out strong emotions, and contrast makes those emotions hit harder.

Light and dark. The top half is bright and sunny: a dog grins with its eyes closed on top of its kennel. The bottom half is dark: a dog sleeps curled up alone inside a kennel, behind bars.
Right side up and upside down. The happy dog is right side up and the lonely dog is upside down, so the ad shows two outcomes: adopted or left behind.
The headline. "ADOPTEZ UN AMI" ("Adopt a friend") sits in black on the light half, and "CHANGEZ VOTRE VIE" ("Change your life") in light grey on the dark half. The line where they meet splits the ad in two.